SAGAMORE SPIRIT LAUNCHES A NEW COMMUNICATION CAMPAIGN
The state of Maryland, birthplace of Sagamore Spirit, and the exceptional quality of its rye whiskey take center stage in the American distillery’s new communication campaign.
Inspired by the common consumer behavior of “I look for what’s new, but I buy what I recognize,” the campaign aims to build brand awareness for Sagamore in an iconic and engaging way. With a strong focus on surprise elements and visually striking graphics, the campaign places the bottle and its packaging in diverse scenarios and contexts, paired with carefully crafted headlines. These creative visuals will be strategically deployed across various applications, including OOH (Out-Of-Home advertising), digital platforms, trade publications, and social media, to reach an ever-growing audience of whiskey enthusiasts.
The campaign will carry the ambitious title: “The Ultimate Expression of Rye,” reaffirming Sagamore Spirit’s mission to craft the world’s best rye whiskey. Since its founding in 2017 on Baltimore’s bay, the distillery has been dedicated to achieving excellence in every bottle.
Sagamore Spirit takes pride in its strong local collaborations throughout Maryland, from sourcing grains and water to utilizing state-of-the-art distillation and aging processes. Inspired by whiskey lovers worldwide, Sagamore Spirit offers a modern approach to American whiskey, prioritizing a meticulous “grain-to-glass” production process and a deep connection to its local community.
DOWNLOAD HERE THE ARTICLE TO PRINT OUT
DRINK RESPONSIBLY