TIA MARIA LAUNCHES A NEW WEBSITE AND CELEBRATES ITS UNIQUENESS WITH THE NEW AD CAMPAIGN FOR “TIA MARIA ESPRESSO MARTINI BEAT”

TIA MARIA LAUNCHES A NEW WEBSITE AND CELEBRATES ITS UNIQUENESS WITH THE AD CAMPAIGN FOR “TIA MARIA ESPRESSO MARTINI BEAT”

Tia Maria renews its communication style through the launch of a new website, www.tiamaria.com, which brilliantly showcases the quality of the delicious coffee liqueur produced by Illva Saronno.

The website places a strong emphasis on the product’s key strengths, inviting visitors to explore the certified quality of its 100% single-origin Arabica coffee from Brazil, the medium roast beans perfected through a patented method, and the cold brew extraction process. These elements make Tia Maria the ideal liqueur for crafting the perfect Espresso Martini and creating intense, unique, and vegan-friendly cocktails. Tia Maria’s cocktail strategy highlights creative offerings in the Tia Espresso Martini Twists section, showcasing recipes that reimagine this classic mixology staple with a modern reimagining.

With a sleek and captivating design, the website reflects Tia Maria’s urban and cosmopolitan character, offering an intuitive and visually engaging experience. Videos, images, and multimedia content enrich the browsing experience, turning the site into a true guide for enthusiasts, industry professionals, and coffee lovers alike.

Designed to adapt seamlessly to mobile devices, the site is available in multiple languages, including English, Dutch, and Spanish, making it accessible to an international audience.

Through this online platform redesign, Tia Maria once again reinforces its commitment to delivering innovation and uniqueness in a clear and approachable way. These themes are central to its TV commercial, first launched a year ago, which will return during the holiday season in key markets for the brand. The campaign celebrates the unmistakable rhythm and “beat” of a brand that proudly embraces its distinctive identity.