THE FOUR PILLARS OF SUSTAINABILITY IN THE NEW VIDEO INTERVIEWS OF THE ILLVA’S FUTURE PROJECT

The video interviews, part of the Illva’s Future project, highlight the achievements to date, the short-term and long-term goals, and the values that guide Illva Saronno Holding’s decisions in developing ESG-related corporate initiatives.

The first pillar of the I.S.P. (Illva Sustainability Path) is the centrality of people, a topic discussed by Alida Travaini, Director of Human Resources at Illva Saronno Holding, in a conversation with Margherita Quochi from Personnel Administration. Together, they offered insights into the behind-the-scenes work on the Horizon Project and the company’s new internal portal.

Dr. Travaini also elaborated on two key tools fundamental to evaluating and fostering a positive and progressive company climate:
– The internal survey on perceived corporate values, a vital instrument that gives employees a voice and helps create a workplace centered on people;
– Illva Saronno Holding’s new internal portal, ready for launch, which marks a significant evolution in internal communication and operational efficiency. It aims to improve transparency and facilitate seamless information sharing among departments and employees.

To delve into daily corporate life, particularly focusing on workplace safety, Safety Conversation weekly meetings have been introduced. These sessions are pivotal for raising awareness among employees and promoting proactive behaviors.

Footage from one of these meetings, led by Giuseppe Aversa, HSE Manager at Illva Saronno Holding, illustrates the goal of fostering a collaborative discussion space where ideas, experiences, and best practices are shared to build a genuine culture of safety within the company.

In addition to regular meeting schedules, Illva Saronno Holding employs technological tools to enhance workplace safety. One example is the introduction of a QR code system to streamline and efficiently manage reports of any safety-related anomalies. This simple and intuitive system enables employees to notify supervisors of issues in just a few steps.

In the coming months, the video interviews from the Illva’s Future project will continue, delving into each of the four pillars of corporate sustainability. Updates on the Illva Sustainability Path will be published on the company’s social media channels:

linkedin.com/company/illva-saronno-holding-spa

instagram.com/illvasaronno_holding

NEW DRINK STRATEGY AND PR EVENTS LIGHT UP ENGINE’S CHRISTMAS

Engine shines a spotlight on the holiday season with the launch of a bold new communication campaign centered around the brand’s Drink Strategy: 13 striking images and 5 videos that reinterpret Engine’s vision of mixology.

Created in collaboration with Philotheus Nisch, a leading figure in contemporary Berlin photography renowned for his vibrant and unconventional style, the campaign delivers a visually impactful reimagining of Engine’s recipes, from simple cocktails to more intricate creations. Each image captures and freezes a powerful atmosphere, celebrating the spirit of iconic 1980s myths through a one-of-a-kind aesthetic that has always been a hallmark of Engine gin.

• The LAB Mixmag – London: Engine sponsored two editions of “The LAB” on November 15th and 29th. This renowned format by , a leading dance and electronic music magazine, hosted exclusive club nights featuring top international DJs at some of London’s most popular venues.
• DAZED “100 Alumni” – London: On December 5th, Engine was the sole gin sponsor of the exclusive DAZED 100 Alumni party, an annual event by the British magazine celebrating the 100 most exciting and influential figures shaping the future of youth culture.

TIA MARIA LAUNCHES A NEW WEBSITE AND CELEBRATES ITS UNIQUENESS WITH THE AD CAMPAIGN FOR “TIA MARIA ESPRESSO MARTINI BEAT”

With a sleek and captivating design, the website reflects Tia Maria’s urban and cosmopolitan character, offering an intuitive and visually engaging experience. Videos, images, and multimedia content enrich the browsing experience, turning the site into a true guide for enthusiasts, industry professionals, and coffee lovers alike.

Designed to adapt seamlessly to mobile devices, the site is available in multiple languages, including English, Dutch, and Spanish, making it accessible to an international audience.

Through this online platform redesign, Tia Maria once again reinforces its commitment to delivering innovation and uniqueness in a clear and approachable way. These themes are central to its TV commercial, first launched a year ago, which will return during the holiday season in key markets for the brand. The campaign celebrates the unmistakable rhythm and “beat” of a brand that proudly embraces its distinctive identity.

#DISARONNODOLCEVITASTORIES: ALL OF DISARONNO’S DOLCE VITA IN THE TALES OF THREE EXCEPTIONAL TESTIMONIALS

Disaronno returns to the spotlight with a new episode of the successful social series #DisaronnoDolcevitaStories. Since last June, three extraordinary talents from the worlds of sports, cinema, and fashion have chosen to showcase the Italian Dolcevita through iconic video postcards from three different cities: Rome, Venice, and Milan.

The first episode starred Matteo Berrettini, the talented Italian tennis player and 2024 Davis Cup champion. He took us to a stunning rooftop terrace in his beloved Rome, the perfect spot to savor a refreshing Disaronno Velvet On The Rocks.

In August, we rediscovered the intimate and elegant spirit of Venice with Greta Ferro, a young Italian actress deeply connected to the lagoon city through the red carpets of recent editions of the prestigious Venice International Film Festival. A boat ride through its enchanting canals, the breeze in her hair, and a Disaronno Velvet on a gorgeous terrace are cherished snapshots Greta shared with us, set against the breathtaking backdrop of this one-of-a-kind city.

During the holiday season, Disaronno is back with the The Endless Dolcevita campaign in the US, UK, Netherlands, Belgium, Canada, and Italy, offering an all-encompassing presence across TV, online streaming platforms like Netflix, Hulu, and Pluto, as well as YouTube, Facebook, and Instagram.

Disaronno Christmas becomes a moment of great visibility and the perfect occasion to once again celebrate the iconic character and unique style of the world’s favourite Italian liqueur.

CORVO NOVELLO: THE JOY OF NEW WINE IN PURE SICILIAN STYLE

Traditionally, Novello wine marks the end of the agricultural year, carrying with it hopes and expectations, and highlighting a profound connection to the land’s culture. In 2024, Sicily’s harvest reflected the impacts of climate change, particularly reduced rainfall in recent months. Nevertheless, the anticipated quality of this simple yet not ordinary wine remains uncompromised. With a low alcohol content and an engaging sip, it vibrates with flavors of marasca cherry, blackberry, and black mulberries.

Corvo Novello is crafted using freshly harvested grapes and the specific vinification techniques required for this style: carbonic maceration, gentle pressing, and a brief fermentation at controlled temperatures.
This wine is a true celebration of tradition, and Corvo once again delivers a quality product, staying true to the essence of its first vintage in 1992. Today, as then, it is a contemporary red that harmoniously blends native grapes, craftsmanship, and contemporaneity.

SAGAMORE SPIRIT LAUNCHES A NEW COMMUNICATION CAMPAIGN

The state of Maryland, birthplace of Sagamore Spirit, and the exceptional quality of its rye whiskey take center stage in the American distillery’s new communication campaign.

The campaign will carry the ambitious title: “The Ultimate Expression of Rye,” reaffirming Sagamore Spirit’s mission to craft the world’s best rye whiskey. Since its founding in 2017 on Baltimore’s bay, the distillery has been dedicated to achieving excellence in every bottle.

Sagamore Spirit takes pride in its strong local collaborations throughout Maryland, from sourcing grains and water to utilizing state-of-the-art distillation and aging processes. Inspired by whiskey lovers worldwide, Sagamore Spirit offers a modern approach to American whiskey, prioritizing a meticulous “grain-to-glass” production process and a deep connection to its local community.